Nassau Community College: Take Control
Focus: Full Creative Campaign
NCC wanted a campaign that would highlight the benefits of attending, such as affordable tuition, flexible class schedules, a supportive faculty and a high-quality education. We felt these weren’t just benefits, but stepping stones for applicants to achieve their dreams and aspirations.
We developed numerous campaign ideas for them, but it was clear which one stood out the most: Take Control.
My role in the project was brainstorming concepts, writing a number of headlines and taglines for each, and designing a wide variety of collateral. We created several radio and TV spots, where I was a part of casting, editing and providing feedback.
Output:
Print ads, digital ads, and out of home ads.
We also conducted an on-campus photoshoot. Imagine my delight when I was mistaken for one of the students!
NCC wanted a campaign that would highlight the benefits of attending, such as affordable tuition, flexible class schedules, a supportive faculty and a high-quality education. We felt these weren’t just benefits, but stepping stones for applicants to achieve their dreams and aspirations.
We developed numerous campaign ideas for them, but it was clear which one stood out the most: Take Control.
My role in the project was brainstorming concepts, writing a number of headlines and taglines for each, and designing a wide variety of collateral. We created several radio and TV spots, where I was a part of casting, editing and providing feedback.
Output:
Print ads, digital ads, and out of home ads.
We also conducted an on-campus photoshoot. Imagine my delight when I was mistaken for one of the students!