National Geographic: Holiday Campaign
Focus: Messaging
For the holiday season, National Geographic had four key books they were promoting. We played around with headlines for weeks until we settled on the finals, then waded through hundreds of beautiful images.
It was a good chance for me to get familiar with National Geographic’s unique blocking style, implement their easily recognizable color scheme, and take advantage of the multiple variations of font weights.
Output:
Print ads, digital ads
It was a very tough campaign to work on - needing to resist the urge to travel the world and drink wine the whole time!
See more of my work for National Geographic here.
For the holiday season, National Geographic had four key books they were promoting. We played around with headlines for weeks until we settled on the finals, then waded through hundreds of beautiful images.
It was a good chance for me to get familiar with National Geographic’s unique blocking style, implement their easily recognizable color scheme, and take advantage of the multiple variations of font weights.
Output:
Print ads, digital ads
It was a very tough campaign to work on - needing to resist the urge to travel the world and drink wine the whole time!
See more of my work for National Geographic here.