School of Visual Arts
Focus: Back to the basics
I enrolled in an SVA class to brush up on some design knowledge, and exercise my creativity muscle.
My biggest takeaways:
• Purposeful layout: All elements on a page need to be placed there intentionally. We focused on optical alignment and margin spacing, cropping photos properly, and use of white space to prevent tension.
• Typography: We learned how fonts are created, and even got to try creating our own. We discussed correct terminology, X-height, font pairings and weight pairings.
• Process: We brought it back to the basics, using like word mapping and doodling. We would present a few drafts during class for feedback (improving my presentation skills was an unforeseen benefit of the class!) and post the final version the following week.
Output:
Logo design, magazine covers, book covers, posters, and social media posts.
I enrolled in an SVA class to brush up on some design knowledge, and exercise my creativity muscle.
My biggest takeaways:
• Purposeful layout: All elements on a page need to be placed there intentionally. We focused on optical alignment and margin spacing, cropping photos properly, and use of white space to prevent tension.
• Typography: We learned how fonts are created, and even got to try creating our own. We discussed correct terminology, X-height, font pairings and weight pairings.
• Process: We brought it back to the basics, using like word mapping and doodling. We would present a few drafts during class for feedback (improving my presentation skills was an unforeseen benefit of the class!) and post the final version the following week.
Output:
Logo design, magazine covers, book covers, posters, and social media posts.